Identity /45 of 54 CULTURE & STREETWEAR
What Doesn't Kill You Makes You Tsonga.
Every mark starts as a conversation. What Doesn't Kill You Makes You Tsonga came to the table as a culture-rooted streetwear statement — the brief was to find one idea, commit to it, and make it hold from a storefront sign down to a 16×16 favicon.
IDENTITY /45 OF 54 · CULTURE & STREETWEAR
01 Palette
Tap a colour to copy it.
02 In use
The mark, at work.
How the identity sits on everyday touchpoints — print, app and social.
What Doesn't Kill You Makes You TsongaCulture & streetwear