Identity /40 of 54 PERSONAL BRAND
Bono.
For Bono, the discipline was subtraction. A personal brand lives in busy visual environments; the mark survives them by saying one thing clearly.
IDENTITY /40 OF 54 · PERSONAL BRAND
01 Palette
Tap a colour to copy it.
02 In use
The mark, at work.
How the identity sits on everyday touchpoints — print, app and social.
BonoPersonal brand